Youssef
Assem Videography · Direction · Design · Music

Started as an intern at Darbary — running social media for two months. Within weeks it was clear there was more there than intern work. They offered a sponsorship contract.

In under a year, as a first professional experience, I designed a pair of glasses, built the merch from concept to production, handled all sourcing, shot and edited the full video ad campaign — and delivered the entire product from A to Z.

I also make music. That's not a side note — it means the visual vision and the sound design come from the same place. One brain. One audiovisual language.

Less than a year. This is what it looks like.

Grew up in Cairo, Egypt, with a passion for cinema and directing that started early and never left. I moved to Paris to study digital marketing and communication — to build a business foundation around an artistic vision, not replace one with the other.

The idea was simple: understand how the industry works so I can operate in it on my own terms. That background gives me a different angle — I can think about a project creatively and strategically at the same time.