Less than a year. This is what it looks like.
// Listen while you scroll
— REEF —
// Portfolio — 2024/25
// The Story
Started as an intern at Darbary — running social media for two months. Within weeks it was clear there was more there than intern work. They offered a sponsorship contract.
Grew up in Cairo, Egypt, with a passion for cinema and directing that started early and never left. I moved to Paris to study digital marketing and communication — to build a business foundation around an artistic vision, not replace one with the other.
The idea was simple: understand how the industry works so I can operate in it on my own terms. That background gives me a different angle — I can think about a project creatively and strategically at the same time.
Less than a year. This is what it looks like.
